This book narrates in its folds how the beginnings were exhausting for its owners and how many difficulties they faced until some of them arrived with his small boat until he made it a great ship containing his dreams inside it through their decisions that were the cause of making qualitative leaps for them, and this was only through careful marketing plans and studies. It was a reason for them to reach their desired vision and dream, and how they dealt with the course and changes of things from economic conditions and a harsh competitive climate in order to cross their dreams to the other side of success.