The biggest problem entrepreneurs face is that they don't know what their most important problems are. If you find yourself caught between stagnant sales, employee turnover, and customer dissatisfaction, where do you start? They all seem urgent, but it is impossible to deal with them all at once. The result? A company that keeps spinning in circles, prioritizing the wrong things, and using up scarce resources.
Fortunately, Mike Michalowicz has a simple system that enables you to clear these crises to get your company back on the right track, and moving forward quickly. Mike himself has struggled with the problems of stagnant companies, discovering that every company has a hierarchy of needs. And when you know your current position on this topology, you can immediately identify what needs require immediate attention. Once you address this, your company will naturally and spontaneously rise to a higher level.
